Marketing Strategy: Competitive Intelligence Preview

Marketing Strategy: Competitive Intelligence

With Deirdre Breakenridge Liked by 1,046 users
Duration: 48m Skill level: Intermediate Released: 9/27/2022

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Course details

By compiling a competitive analysis, you gain insight into your competitors to identify your own advantage and edge in the marketplace. In this course, join marketing expert Deirdre Breakenridge as she explains how to conduct a competitive analysis for your business. In addition to explaining the value of a competitive analysis, Deirdre shares best practices for conducting research on your competition, and discerning your own strengths and weaknesses. She also discusses how to analyze your competitor's strategies to inform your future goals. Finally, Deirdre shows you how to evaluate the outcome of your analysis to drive growth and competitive intelligence.

Skills youโ€™ll gain

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Contents

Whatโ€™s included

  • Practice while you learn 2 exercise files
  • Test your knowledge 4 quizzes
  • Learn on the go Access on tablet and phone
  • Stay up to date Continuing Education Units

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