From the course: Digital Marketing Trends
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Comparing augmented, virtual, mixed, and extended reality
From the course: Digital Marketing Trends
Comparing augmented, virtual, mixed, and extended reality
- [Instructor] When was the last time you thought about reality? And I don't meant those big, important and heady questions. I'm talking about augmented, virtual, mixed, and extended reality. What's the difference between them? How could you use them in your business? And is your brand even ready for the new reality? Let's begin with augmented reality, or AR. Most of us have seen or used AR, which refers to a digital layer on top of our world. A good example is the lenses on Snapchat and Instagram, where you add those cute bunny ears, weird glasses, or rainbows to your video or photo. But augmented reality isn't just for fun and games. Google enabled an AR feature on maps. Now, I'm directionally challenged at the best of times, and not too long ago, I was on holiday trying to find my way somewhere. I held up my phone to the street in front of me and it overlaid the view with big arrows, pointing me in the right direction.…
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Narrow vs. general artificial intelligence2m 45s
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GANs: Generative adversarial networks2m 35s
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How to combat fake news2m 35s
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Comparing augmented, virtual, mixed, and extended reality3m 30s
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Three SEO concepts marketers need to know4m 15s
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The reality of augmented reality3m 5s
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Getting a handle on multimodal AI2m 53s
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Chatbots and conversational AI2m 44s
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Search marketing meets generative AI2m 30s
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AI ethics for digital marketers2m 25s
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Google 2023: Search, ads, shopping, and generative AI2m 55s
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Use chatbots to boost productivity2m 29s
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Adding AI to your marketing workflow2m 35s
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AI news and breakthroughs, December 20233m 22s
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Digital marketing and AI: What's on the horizon?3m 5s
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Creating your digital twin: An interview with Helen Todd12m 9s
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AI news and breakthroughs, March 20242m 36s
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CES 2024: Digital and tech products waiting in the wings3m 13s
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