From the course: Launch Your Product to the Press
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Conduct media relations
From the course: Launch Your Product to the Press
Conduct media relations
- [Instructor] Getting press isn't as simple as writing a press release and putting it over a news wire. Thousands of press releases get uploaded to news wires every day and distributed to media outlets. But, that doesn't mean that a reporter reads them and that you will get a story out of it. In fact, unless they are a huge household name, a lot of reporters don't read them. It's a quick skim. This is why media relations is so important. Media relations is the act of pitching reporters on your news, catering it specifically to them. It's also known as media outreach. To be successful, you need your pitch and media list, but also an understanding of timing, strategy, and channels. First, let's talk about timing. How far in advance do you pitch your story? Reporters often have to write seven to eight stories a week so the more time you give them, the better. If they're interested in your story, they will need time to talk to their editor, interview you, maybe interview one of your…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.