From the course: Create a Go-to-Market Plan
Join today to access over 22,500 courses taught by industry experts or purchase this course individually.
Connect product strategy to the front line
From the course: Create a Go-to-Market Plan
Connect product strategy to the front line
- [Instructor] The market winners are the businesses who connect product strategy to their frontline. You have to prepare and work with your frontline team on their customer interactions and customer communications. Your frontline might be your salespeople, customer service representatives, support teams, social media community manager and front desk or reception. What does your frontline do? Based on their roles, they may help customers to learn more about products and enhancements, interact with customers who openly share product praise, field complaints and issues with your products. So what does a launch-ready front line look like? It's employees who understand your product strategy. They have learned and really understand the connection between product goals and the impact of their communication. They know and believe in the product vision and are enthusiastically ready to share. They believe in the vision, which also…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.