From the course: Neuromarketing: Tap Into your Customer's Primal Brain
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Conserving energy: The power of doing nothing
From the course: Neuromarketing: Tap Into your Customer's Primal Brain
Conserving energy: The power of doing nothing
- The default response of the brain is to do nothing and conserve energy. Our brain requires a lot of energy to run. Our great ape cousins use only about 8% of their resting metabolism to power their brains. We use almost a quarter of our energy to power our brains, three times as much. This is a massive amount of energy required just to keep our brains functioning. We've even had to borrow energy from our digestive system and muscles in order to free up some for our brains. To save even more energy, the newest part of the brain, the cortex, is actually on standby much of the time. The primitive lower-energy parts of the brain handle things efficiently on autopilot. Our brain is a big forgetting and ignoring machine. So how do we take advantage of the do nothing tendency? One strategy is to make the desired option the default one. Let's look at how this works in practice. We can all probably agree that organ donation helps…
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