From the course: Pivoting to Virtual Events
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Considering the impact of going virtual
From the course: Pivoting to Virtual Events
Considering the impact of going virtual
- The 2020 THINK Conference was the first ever online event for IBM, and it drew over 170,000 unique viewers across the three days. According to CMO, Michelle Peluso, this was more than three times any audience they ever had for their physical event at THINK. It was extraordinary. And they had to reimagine it from an in-person event in just 47 days. They trimmed 2,500 plan in-person sessions into 250 impactful short sessions that they knew would resonate with their online audience, and it paid off big time. It's clear that virtual events can yield tremendous results. And that's because online events can have a larger reach, a larger audience, larger media coverage, and much larger amounts of insightful data and event metrics. Understanding all of these potential benefits will help you make the business case for your first virtual event. Let's start with the data. I am a big fan of event metrics and data analytics. I…
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