Skill Level Intermediate
- This is an audio course. No need to watch, just listen. - These days many consumers defy categorization. Sometimes deliberately. Their lives are a work in progress and always in beta. So, how do marketers connect with these consumers? You're about to find out. I'm Michael Solomon and I'm passionate about the extraordinary world of the ordinary consumer. As a marketing professor, industry consultant, author, and speaker, I've studied marketplace trends for over 40 years. But we've never witnessed the kind of disruptions that are brewing today. One disruption I'm watching carefully is that traditional large scale market segmentation strategies no longer work so well in an environment where each of us is literally a market of one. Marketers need to move away from trying to paint their customers with broad brush strokes. And toward a more nuanced detailed style that captures the identity changes they experience literally almost everyday. I call these customers the new chameleons. In my LinkedIn Learning course we'll explore these new chameleons and the many ways their relationships with companies are changing. In today's competitive and fast moving business environment you're either on the train or under it. So, join me for my new course on cutting edge trends and consumer behavior.