From the course: Consumer Behavior Trends: Meet the Postmodern Consumer
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Consumers are eager for simplification
From the course: Consumer Behavior Trends: Meet the Postmodern Consumer
Consumers are eager for simplification
- [Narrator] Although millions of people around the world barely scrape by every day, ironically one of the biggest challenges the more fortunate among us face is not a lack of product options. To the contrary, we're confronted with too many options. Everywhere we turn, we're overwhelmed with choices. Looking for a red lipstick? Here are hundreds of shades of red. How about a box of cereal? Here's 20 brands waiting for you in the cereal aisle. Psychologists call this problem consumer hyperchoice. An abundance of options forces us to make repeated decisions that may drain our psychological energy and ironically could even decrease our ability to make smart choices. Our job isn't getting any easier as companies continue to overwhelm us with more and more features. We deal with 50-button remote controls, digital cameras with book-length manuals, and cars with dashboard systems worthy of the space shuttle. Experts call this…
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