From the course: Consumer Behavior Trends: Meet the Postmodern Consumer
Join today to access over 22,500 courses taught by industry experts or purchase this course individually.
Consumers are eager for sustainability
From the course: Consumer Behavior Trends: Meet the Postmodern Consumer
Consumers are eager for sustainability
- Almost everyone today is concerned about saving our planet. We worry about climate change, entire species going extinct, and widespread exposure to carcinogens and harmful bacteria. The consumers' focus on personal health is also merging with a growing interest in global health. Some analysts call this new value conscientious consumerism. A sustainable business model is not just about do-gooder efforts that reduce a company's carbon footprint or the amount of plastic that goes into landfills. Indeed, about six out of every 10 companies that convert to a sustainable business model report that they have profited financially, as well. They've adopted a triple bottom-line orientation. This refers to business strategies that strive to maximize return in three ways. First, the financial bottom line, by providing profits to stakeholders. Second, the social bottom line, returning benefits to the communities where the…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.