From the course: Content Marketing for Social Media
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Content marketing on LinkedIn
From the course: Content Marketing for Social Media
Content marketing on LinkedIn
- More than 150,000 posts are published every week on LinkedIn, by everyone from your colleague to Bill Gates. How will you make your posts easy to discover? The good news is there are some practical steps you can take to make your posts more findable. So I'm going to walk through a few tips that will help you make the most of LinkedIn. The first tip is to copy what successful LinkedIn posts do. Make your post headline concise, but also make your headline include keywords, an emotional angle and a promise of some benefit that the reader will gain from your post. Use attractive and unusual images in your post that will not bore your viewers. Publish twice a week, and only on weekdays during business hours. The second tip is to use Native Video. LinkedIn savers rate a video post over shared links to external videos. So uploading video directly to LinkedIn is the way to go. Here are a few ideas to get you started. You could…
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