From the course: Content Marketing: ROI
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Content marketing ROI calculation example
From the course: Content Marketing: ROI
Content marketing ROI calculation example
- [Instructor] To get marketing funds approved by leadership, you may need to provide a business case for your content marketing campaign. Essentially, leadership wants to know if we spend X dollars, what will our return be in sales? To give them an answer, you need to estimate ROI. In order to estimate ROI, you need to know the following. One is the estimated cost to invest in the campaign, two, the estimated conversion rates, and three, the estimated revenue. Let's walk through an example. The marketing team at Red30 Tech needs to show leadership an estimated ROI for the $20,000 in marketing funds they're requesting to promote the company's video software. $10,000 will be spent on ads, $5,000 on a microsite, and $5,000 on paid search. They anticipate that they'll reach 200,000 prospects through these tactics. So they have an estimated cost of $20,000. The Red30 Tech marketing team already knows how much money they will…
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