From the course: Content Marketing for Social Media

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Content marketing on YouTube

Content marketing on YouTube

From the course: Content Marketing for Social Media

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Content marketing on YouTube

- How will you make your content stand out so it attracts new viewers and subscribers? I'm here to help. Let's review a few tips to make your content marketing on YouTube, more successful. The first tip is to create effective teasers. The YouTube interface is basically a list of teasers with an image and title that represent each video. Make your teasers awesome so that viewers will be more likely to select your video to watch next. Of course, this means, take the time to create an attractive image for your teaser and take a cue from the most popular YouTube teasers. These successful teasers use contrasting colors in the words and pictures, they add a human face or a graphic to attract attention and they add a few short words to the image, to quickly convey the topic. The second tip, is to make use of playlists. As you build your catalog of video content, you want to use playlists to organize your content and playlists…

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