From the course: Content Marketing for Social Media
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Content marketing on regional social networks
From the course: Content Marketing for Social Media
Content marketing on regional social networks
- Business today is global, that means your content marketing is too, so as you expand your content marketing to social media you'll need to adjust your approach for different regions. In some areas, the major social networks like Facebook are banned, and regional competitors arose in their place. So I'm going to share highlights of the social media landscape in China and Russia. First, let's talk about China. China has several widely adapted social networks. Tencent Video is the dominant online video platform, and has over 500 million monthly active users. Xueqiu is the equity and finance social media network. With 12 million monthly active users, Xueqiu allows investors to learn about different financial assets. Maimai is the business focused LinkedIn of China. This platform claims over 30 million users who are career oriented. WeChat claims over 1 billion monthly active users who may spend 70 minutes a day on the app.…
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