From the course: Leading a Marketing Team
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Continue developing your career
From the course: Leading a Marketing Team
Continue developing your career
- The most effective marketing managers generate the most effective marketing results. In this final video, I want to share with you some guidelines on how to continue developing your career in marketing management. First, look for opportunities to broaden your skills and experience. These could include positions in other functional areas, such as strategic planning, innovation, or maybe product development. Or perhaps you want to consider an assignment overseas to build your global and cultural acumen. Expanding your horizons helps prevent tunnel vision and just seeing everything through one lens. It also helps expand your network. Emerging leaders must appreciate the diverse views and talents of other people throughout the company. Stay on top of new trends in technology, read about what other companies are doing. Look for best practices in other industries that might help you improve how you approach managing a…
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