In this video, learn how to continue competitive intelligence through technology and monitoring.
- You're in the home stretch of your competitive analysis. … Your next task … is to keep your channels flowing with information. … For example, when you started your analysis, … you were looking at different resources … to help you gather insights on your top competitors. … You want to continue tapping into information … your competition is doing … without starting a new in-depth analysis. … There are certain sources you can continuously review … to keep tabs on your competitors. … Now, a lot of people immediately think … social media, networking, … and those are things you should continue monitoring. … And we'll touch on those in this video. … But first, start with your company. … Don't make the common mistake … of forgetting about your own customer service team. … They know a lot. … Your customers are sharing information with your sales team … and customer service department. … Customers are happy to share what they like, … what they don't like, and where they can find something … better than what you offer. …
- Explain the benefits of a competitive analysis.
- List three elements to include in a competitor profile.
- Recognize the biggest challenge when researching your own strengths and weaknesses.
- Recall the advantage of knowing your competitor’s strategies.
- Identify three elements included in competitor research analysis.
- Define the elements that make up the SOAR framework.