From the course: Create Your Brand Message Strategy
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Continue refining your brand message
From the course: Create Your Brand Message Strategy
Continue refining your brand message
- Continuing to understand your ideal customers should be a never-ending process, especially in business today because things change so rapidly. What resonated six months ago may not resonate today. And with the world changing so quickly, people's values change. When the values of those you serve change, your brand message may also need to change. There are always opportunities for companies to show up more empathetic, more understanding, and more connected with their customers. And those companies that do will stand out. So be sure to reevaluate your business's brand message every six months or so. Not only to be sure you're not saying the wrong things, but also to look for opportunities to say even more meaningful things to your ideal customers. For a more in-depth understanding of brand message and speaking to your ideal customers check out my book "Lingo: Discover Your Ideal Customer's Secret Language "and Make…
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