From the course: Advanced Lead Generation
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Conversions and intent signals
From the course: Advanced Lead Generation
Conversions and intent signals
- [Instructor] Through years of experience, many marketers have grown up equating a form fill with a qualified lead. But from the lessons we've already covered in this class, it should be evident that actions don't equal qualification in every case. And just because someone hasn't yet completed your forms or even engage with your content, that doesn't mean they aren't right for proactive engagement. Not every lead is equal, which means it's particularly useful to augment lead capture information with other insights to determine which leads best match your ideal customer profile and which aren't worth your sales team's time. Many companies use third party data services to augment leads on the backend, scoring them based on demographic intelligence, and then sorting them into different followup sequences accordingly. And more recently, intent signals have become one of the most accurate precise means of identifying…
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