From the course: Marketing Foundations: The Marketing Funnel
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Converting from desire to action
From the course: Marketing Foundations: The Marketing Funnel
Converting from desire to action
- The last conversion point of the funnel is the most critical. It's here that your consumer is almost a customer, but your work is not done yet. Just because they're seriously considering making a purchase doesn't mean they will. How you make this conversion happen is going to be incredibly specific to your business model, your brand, your consumer, and what it is you sell. And we can talk about a few broad concepts that you'll want to make sure are in place, but honestly, this is where you have to march out into somewhat uncharted territory and start applying all of the marketing strategies you've accumulated. Every customer segment will respond differently. So you need to identify what is most important to your consumer at that point of purchase. Is it a deal, is it timing, is it the excitement to be part of something? Throughout the entire funnel, the buy moment has been available to your consumer, but they haven't…
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