From the course: Content Marketing Foundations
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Conveying thought leadership with content
From the course: Content Marketing Foundations
Conveying thought leadership with content
- Your organization doesn't get to decide if your content is considered thought leadership. The readers, listeners, and viewers of your content are the ones that make that call. With that said, there is a lot your company can do to convey its expertise, passion, and experience more effectively through content to earn attention. Start by recognizing that in order to become known for your expertise, you've got to consistently publish content for the long term. Consistency is key as it'll take numerous interactions with your content before a person associates your organization with a particular subject area. A long-term commitment to publishing videos, infographics, or a mix of content gives you multiple opportunities to demonstrate that your content is reliable, trustworthy, and helpful. Hand in hand with committing to consistency, it is also essential that your content is always focused on a similar set of topics so it's…
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