From the course: Offline Marketing Foundations

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Coupons

Coupons

From the course: Offline Marketing Foundations

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Coupons

- Coupons aren't just for penny pinchers. Print coupons are a hot commodity and a great tactic to advertise your business. In fact, only one form of advertising is more effective than coupons, and that's word-of-mouth advertising. Coupons directly lead to a sale through their use. They encourage new customers to buy, and existing customers to return. They grow your customer base exponentially in little time. Now coupons can stand on their own or they can be combined with other forms of print advertising. You can run ads in coupon books like RedPlum or ValPack. You can even partner directly with retailers and grocery stores to put your coupon in front of hundreds of people. You can also take the publication approach and provide a coupon in magazines or newspapers. Whichever strategy you choose, coupons encourage customers to buy in a limited window of time, which creates an urgent, frenzied need to buy. There is no…

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