From the course: Launch Your Product to the Press
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Coverage has hit
- [Instructor] Congratulations. Your coverage has hit. Hopefully it is wonderful and chances are it is because you were prepared. However, reporters are humans too and sometimes there are mistakes. If you love your coverage, share it with the world, share it on social media and tag the publication as well as the reporter. They love that and will usually retweet you and share as well. Then put the logo of the media outlet on your website to further your authority and credibility. Lastly, share it with your customers, investors and family. This is a proud moment. You can find more about how to share your coverage in my other course, Getting Published. But what happens if you don't love the piece? I will address what your professional next steps are if the media coverage doesn't come out exactly how you wished. The only time you can fix something in an article is if it's factually incorrect. A date, a name, a statistic, a customer, an investor, the rest is up to the journalist to report…
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