From the course: Jonah Berger on Viral Marketing
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Crafting useful and helpful content
From the course: Jonah Berger on Viral Marketing
Crafting useful and helpful content
- 10 million views is a lot of views for any video but for a video about corn? How could someone possibly get 10 million views for one of the most boring topics out there? Well, I interviewed him. His name is Ken Craig. Why would someone share a video about corn? Well Ken Craig has a trick for eating corn more effectively. If you think about eating corn there are two key problems. One, it always gets stuck in your teeth. And no, Ken doesn't have a tip for that. But the second is cooking it in the first place. It's easy enough to get the outsides off the husk, but once you've got that off there are those little annoying things that go down the side called silks. It's really hard to get rid of the silks. But Ken has a simple trick for getting rid of those silks. Take an ear of corn, toss it in the microwave for about four minutes, take it out, chop off the bottom quarter inch, hold the husk, out drops the ear, clean…
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