This course focuses on key elements such as creating a brand personality, defining tone, and implementing activation strategies. It is not often I find an online resource that provides a combination of succinct explanations, relevant tools to implement, and an instructor who knows her way around the topic so well it's as if she's giving you a personal consultation. Simple yet jam-packed with value, this course is a wonderful resource to add to your business-building library.
Create a Brand Strategy
With Lindsay Pedersen
Liked by 7,366 users
Duration: 54m
Skill level: Intermediate
Released: 11/1/2017
Course details
Great brands garner enormous value to a business. They help a customer to see your business, like it, and be loyal to it. What's more, great brands help leaders to know what to prioritize and what to deprioritize as they develop content, innovate their offering, and scale their businesses. While it may seem that great brands emerged into culture fully realized, the best come from an intentional defining of the brand strategy.
In this course, branding expert Lindsay Pedersen explains how to create a compelling brand strategy that gets results for your organization. She demonstrates how to properly frame your strategy and covers brand positioning, discussing how to climb a benefit ladder and determine your position. Plus, she shows how to create a personality for your brand, choose the tone, and create an activation strategy.
In this course, branding expert Lindsay Pedersen explains how to create a compelling brand strategy that gets results for your organization. She demonstrates how to properly frame your strategy and covers brand positioning, discussing how to climb a benefit ladder and determine your position. Plus, she shows how to create a personality for your brand, choose the tone, and create an activation strategy.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
LinkedIn Learning
Certificate of Completion
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Download or print out as PDF to share with others
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Share as image online to demonstrate your skill
Meet the instructor
Learner reviews
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Wilson Lee
Wilson Lee
UBC BCom
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MOHAN KANTHARAJU
MOHAN KANTHARAJU
Aspiring Marketing Enthusiast | MSc in International Marketing Management at University of Leeds | Passionate about Branding and Marketing Strategy
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Roberto Montes de Oca
Roberto Montes de Oca
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Contents
What’s included
- Practice while you learn 1 exercise file
- Learn on the go Access on tablet and phone
- Stay up to date Continuing Education Units