Skill Level Advanced
- Why is brand message more important now than it has ever been? It's because you have just seconds to get someone's attention, to compel them, and entice them to go along on your marketing journey. Hi, I'm Jeffrey Shaw, author, speaker, and small business consultant. I'm really excited to show you how to attract and connect with your ideal customers. Now, I don't necessarily buy into the theory that people have less of an attention span. The bigger challenge is we have to be attention worthy. This also puts the burden of responsibility on businesses to understand their customers better in order to create a brand message that resonates and stands out to your ideal customer. What gets your ideal customer's attention and gets them excited about what you have to offer so that they choose you? Your brand message. Join me in my LinkedIn Learning course so that we can learn to create your brand message strategy.