From the course: Advanced Branding

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Create a brand strategy

Create a brand strategy

From the course: Advanced Branding

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Create a brand strategy

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- Your brand strategy defines who you are, where you are headed, how you are getting there and why. This is an extension of your business strategy and it's use influence your marketing strategy. This entire course is committed to helping you build and maintain your brand strategy. However, there isn't one template for this. You can document your strategy, however you see fit. It may be a visual presentation, a multi page write up or a step by step playbook. The strategy serves two purposes. The first is to encourage you to work through all the aspects of branding so you can get to the core of who you are. Secondly, the strategy serves as a guide. It's a way to determine how you'll approach your marketing efforts and it defines your expectations. I'm going to leave you with a handful of questions that I encourage you to answer as part of your brand strategy. And you might not have all the answers just yet. Look for…

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