From the course: Building Online Communities

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Create a content calendar

Create a content calendar

From the course: Building Online Communities

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Create a content calendar

- What does a good content calendar look like? It will contain several key types of content, community building ideas, and important dates. In this sample calendar, there are questions to ask the community to increase engagement, content ideas for social media, and sample product launch dates. Here are five types of recurring content for a calendar. To start, there's short content. This can be anything from fun facts, inspirational quotes, a beautiful high resolution image, creative polls, promotions, or fan giveaways. Next, there's spotlighting your community with a special hashtag or creating case studies. And my favorite is video! Which can exist as a very interactive live stream, educational webinars, or a high quality, pre-recorded and edited video series. And of course, there's written content like a traditional blog, industry-related articles, or cheerful holiday posts. Finally, there's brand related content such as big new product launches, industry news that affects the…

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