From the course: Create a Go-to-Market Plan
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Create incentives for channel partners
From the course: Create a Go-to-Market Plan
Create incentives for channel partners
- [Instructor] I've helped companies launched their online products and courses. When they use partners to sell for them, offering a good size percentage as an incentive, these companies receive the benefit of reaching and moving larger networks to action. You can use channel incentives to sweeten the pot for your channel partners. Here are some tips. Align specific incentives directly to different phases of the customer journey, including big deal discounts, rebates, rewards, et cetera. With AmerisourceBergen, and their partner Mirixa, they established a good neighbor pharmacy, GNP, savings club with competitive discounts and comparable offerings that were usually only available to leading national retailers. Ask partners for suggestions on how they would like to be more involved at these stages. For the GNP program, pharmacists knew that their businesses relied on being able to level the playing field with larger…
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