From the course: Content Marketing: Newsletters
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Create a lead magnet
- [Instructor] Creating a lead magnet. Using lead magnet is a powerful way to become an expert in your industry and a resource for your subscribers. There are several ways to create a lead magnet but I'm going to focus on three solid options that you can choose from. The first option is to keep things simple by creating a basic one yourself. Sometimes you don't need fancy graphics and designs to make an impact with your message. If you are familiar with graphic design tools such as Photoshop, then by all means, use those tools. But I'm here to tell you that even if you don't have design skills, don't let that stop you from creating a lead magnet on your own. You can create one by typing up a simple word document and turning it into a PDF like my example here. To brand this basic lead magnet, I have an image of my logo on the header, and my website on the footer. I always recommend including your logo like I've done…
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