From the course: Create a Go-to-Market Plan
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Create a product feedback loop
From the course: Create a Go-to-Market Plan
Create a product feedback loop
- [Instructor] In your GTM plan, setting up a feedback loop will help you gauge how your customers feel about your new product. There are different ways to capture requests for improvements based on the tools that are available to you. Let's break down these channels and tools so you can learn from customers and create a better product experience. First, look at creating customer surveys. You can build a survey to uncover directly how customers feel about your product. Ask a mix of close and open-ended questions. What do you like? What do you dislike? Rate your experience on a scale of one to five. How would you make it better? There are tools such as Google Survey and Survey Monkey that capture quantitative data for you. The data will reveal whether customer expectations were met or not satisfied. Have your surveys ready when your product launches. Number two, sales feedback. The sales team doesn't stop working…
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