From the course: Create a Go-to-Market Plan

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Create the value proposition and position statement

Create the value proposition and position statement

From the course: Create a Go-to-Market Plan

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Create the value proposition and position statement

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- [Instructor] You're at a critical point in your GTM plan, your marketing strategy. Let's talk about two major components of that strategy, which are your product's value proposition, and positioning statement. Let's start with your product's value proposition or VP, also known as your product's broad market appeal. This is your product's overall value to the market. This is the big why and the big picture that's broader in nature. Why would a customer purchase your product or service over another company's? To answer that big why question, look at three areas, personal value, problem solved, and stand apart. How your product is adding more value to personal or professional lives, how your products solve some type of problem, that a similar offering wouldn't, and how your value proposition makes you stand out apart from similar offerings? Also be sure your value proposition is specific and clear, so it's easy to…

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