From the course: Create a Go-to-Market Plan

Create your go-to-market plan

From the course: Create a Go-to-Market Plan

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Create your go-to-market plan

- When you launch a new product, enter new market, or do both, developing a go-to-market plan becomes a crucial part of your success. Hi, I'm Deirdre Breckenridge, and I've been teaching, consulting with businesses and writing about marketing communications and product launches for over 25 years. In this course, you'll learn all about the elements that go into a go-to-market plan. We'll start with charting your new products, go-to-market roadmap. Then I'll show you how to build a foundation for your plan with research, strategic objectives and product validation. You'll learn what alpha and beta testing to plan for as well as channel performance and different options for pricing your product. I'll share what it takes to create messaging that resonates. This will get you closer to your customers so you can communicate to targeted buyers in markets where the competition is fierce. Finally, I'll introduce some tools to set up proper feedback loops and evolve a measurement model to improve your new product. I have many handouts and checklists to share with you in the exercise folder. So be sure to check those out. Ready to get started, let's build your go to market plan together.

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