From the course: Create a Go-to-Market Plan

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Create your product messaging

Create your product messaging

From the course: Create a Go-to-Market Plan

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Create your product messaging

- [Instructor] Targeted messaging lets your customers know you understand them, and you're delivering a product that they need. You want potential customers to know how your product is different and uniquely qualified to solve their problems. Create a strong message foundation that's built upon communicating value. You should always choose benefits over features. Many companies focus on product features, yet customers are interested in the benefits and what value will be derived from using your product. For example, they're wondering how will you help me to feel better? To manage fitness with a Fitbit. How will you help me to save time? To cook up delicious meals quickly with an Instapot. How will you help me to get stronger? To build stronger muscles by taking vitamin D. How will you help me to find confidence to explore feelings? By writing in a weekly journal. How will you help me to be entertained? A new Kindle.…

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