From the course: Social Media Marketing Tips
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Creating a content calendar
From the course: Social Media Marketing Tips
Creating a content calendar
- [Instructor] Creating a content calendar will help to ensure that you are putting out content that resonates with your customer on a consistent basis. It is important to keep in mind what the main topics are that you would like to speak about. These topics need to resonate with your target customer. You should also consider how you plan to package this content in a way that suits the particular platforms that you will be posting on. So why is creating a content calendar even important in the first place? Well, firstly, it helps you to stay consistent with posting on social media. It helps you to create quantity as well as quality content. And it helps you to cover a range of topics whilst staying focused at the same time. So this is an example of a content calendar that I use with some of my clients. So as you can see, it's filled out from Monday to Sunday and it has what topic we're going to cover. It also has the format…
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