From the course: Introduction to Social Media Strategy
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Creating effective social media ads
From the course: Introduction to Social Media Strategy
Creating effective social media ads
- Think about your own behavior on social media. I bet that as most people do you mainly scroll through your feed on your phone, whether on Facebook, Instagram, or any other social platform. For any ad to call your attention it needs to be thumb-stopping good, so how do you create such an ad? In this video I'll walk you through the steps that I tell my clients to take. First, you need to decide on what you want people to feel, think, or do after they see your ad. To make that decision you need to be very clear on where your ad fits in the customer's journey. Is the ad meant to build awareness? Or do you want to better inform customers who may already be interested? Maybe you really want them to desire your product, or you may feel your target is ready for action. Depending on the stage your customer is at you may create an ad that delivers emotion, a feel ad. This works well in the awareness or the desire stage. Or you…
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