From the course: Content Marketing: Producing and Promoting Live Video

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Creating engagement during live videos

Creating engagement during live videos

From the course: Content Marketing: Producing and Promoting Live Video

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Creating engagement during live videos

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- To keep people interested in your live video, it's important to create opportunities for engagement. Interact with your audience while you're going live so they feel like they're a part of the experience and that they're a part of your live video. You want to make sure that you're having a conversation, rather than just giving a lecture online. I love making use of the comments or chat box by encouraging people to type answers in during the live video. Here's what I do to create engagement during live videos. I like to start my videos off by asking people to type a "hello" in the comments if they're watching. This is a simple way to greet your audience and it gives them a chance to start engaging immediately. I also like to ask people to type in the comments where they're tuning in from. This allows people watching to get an idea of who else is in the audience because I'm always reading off the answers and people can also read…

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