From the course: Building an Integrated Online Marketing Plan
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Creating a long-term content calendar
From the course: Building an Integrated Online Marketing Plan
Creating a long-term content calendar
- [Instructor] Now in this video, we're going to start to bring things all together. This is where you can bring together all of the worksheets you have worked on as far as what type of content, the topics that you can write about, and your resources, what you can do now, and what you need to plan for later. We're going to centralize everything so you can see it in a long-term format. Now I'm just presenting ideas. You can use these worksheets, but customize them to your own business and your own style. I've just found that when people look at things differently, they think differently. Some people organize much different than others, and seeing content in different formats can trigger creativity differently in different people. Now if my strategy is for search, to use that as an acquisition mechanism, that means I have to have my content online two or three months prior to the search trend when those keywords become more popular, and so I need to plan for that accordingly in my plan.…
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