From the course: Marketing Foundations: The Marketing Funnel
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Creating a marketing sequence
From the course: Marketing Foundations: The Marketing Funnel
Creating a marketing sequence
- Now that we understand the funnel and have an idea of our buyer journey, it's time to create our marketing sequence. As you prepare to develop your marketing sequence, start by creating three lists. The first list is all the tools you're currently using. These would be currently part of your buyer's journey. The second list is all the tools you know how to use, but aren't using. And the third list is all the tools you'd like to be using, but don't know how. Next, identify what stage of the funnel that tool can be used in. The best way to use tools is when they have a clear purpose. Certain tools are used for lead generation, others for closing sales, and others for strengthening that relationship after the sale. Let's look at an example. Let's say I'm creating marketing for a travel company. The tools I'm currently using would be landing pages; this maps to interest, email marketing which maps to awareness and…