From the course: Learning to Write Marketing Copy

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Creating the plan

Creating the plan

From the course: Learning to Write Marketing Copy

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Creating the plan

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- So once you've assembled your tools, it's time to create a plan. I don't want to overemphasize this step because when folks hear plan, they tend to envision these hundred page documents that everybody reads once and then uses as a doorstop. In this course, plan means take 30 minutes to think about what you're doing. Your plan will change five times before it's done. That's just the reality of modern marketing. It's designed to get you moving and tell you the next steps as you finish one piece and move on. My copywriting plan usually has three things. First, any notes that leap out at me regarding my audience. You might get these from your client or from your boss or you might simply rely on a brief conversation with the folks who know the audience, like a sales team. This is one or two sentences, like never, ever, ever mention chickens or really loves to hear about sports. These are the important hints that keep you on…

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