From the course: Content Marketing for Social Media

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Creating unique content for social media

Creating unique content for social media

From the course: Content Marketing for Social Media

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Creating unique content for social media

- Coco Chanel once said that, "To be irreplaceable, "one must always be different." As social networks add new features, you have exciting opportunities to create different content, and to become an irreplaceable resource to your customers. Let's review three specific social media formats, and how to create unique content for each. We'll start with Instagram Stories. The thing to note about this feature is that content posted to an Instagram Story automatically vanishes after 24 hours. That's a pretty short shelf life, but you can have a lot of fun with this feature. You can snap photos and videos in the moment, or upload anything snapped on your camera roll within the past day. Then you can overlay elements like text, stickers, emojis, polls, and GIFs. Stories tend not to be super polished, so don't worry about perfection. Over on YouTube, a slew of video genres have sprung up that are fairly unique to the platform.…

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