From the course: Public Relations Foundations

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Creating your crisis team and playbook

Creating your crisis team and playbook

From the course: Public Relations Foundations

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Creating your crisis team and playbook

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- A crisis has struck. Now, stay calm. I'll tell you what you can do to manage this unexpected event. Step one, get the right people in place. The folks who make up your crisis org chart. Then you focus on how the crisis team will move through a number of steps to resolve any issue. This is your crisis playbook. When you build your team, you have to consider the following areas and pros in your organization. HR, who in HR needs to be alerted as a part of employee communications? Legal, who in legal needs to review and be privy to the communications to your stakeholders? Then there's PR and Communications. Which communicators will be responsible for writing the statements and monitoring the crisis at hand? These folks will also field media inquiries. Social media, if your community manager is the face of Twitter and Facebook, then this pro will direct inquiries to the appropriate crisis team members. Customer service, make sure your customer service team is ready with a statement or…

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