From the course: Marketing Foundations: Personalization
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Creating your personalization PIE table
From the course: Marketing Foundations: Personalization
Creating your personalization PIE table
- Let's say you're prioritizing segmentation approaches. You could create personalized messages based on variables like the stage in the customer journey or varying messages for previous customers versus returning non-buyers versus new visitors or create dynamic personalization based on what their on-site behavior says about their product interest. How do you prioritize which of these to test first? List your potential test opportunities in the first column of your PIE table then you'll score them. First, consider potential. What do you believe is the potential improvement in your shopper's experience by implementing this personalization idea? That should be based on information you've gathered like user feedback, heuristic analysis, and the types of data you have about your visitors that could be used for personalizing their experiences. You can give each of our opportunities a relative ranking out of 10 based on their potential improvement which will give you a starting point to…
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