From the course: Brand Leadership: Building Brand and Culture
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Culture-changing employee experiences
From the course: Brand Leadership: Building Brand and Culture
Culture-changing employee experiences
- You're probably familiar with CX, customer experience. But have you heard of EX, employee experience? EX is the sum of everything an employee experiences throughout their connection to your organization. And, just like CX, EX has become critical to business success. Why? One reason is EX is how you compete in and win the war for talent, because it helps you differentiate your organization to prospective employees. Also, people's expectations have been elevated by the best companies in the world that are training them to expect to get what they want, where, when, and how they want it, and they bring these expectations into the workplace. The new ways of working also make EX a priority today. Organizations need to redesign the work experience to address the new uses of technology, new business models that employ gig workers and artificial intelligence, and the increase in remote work and working from home. The most…
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