From the course: Market Research: Qualitative

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Cutting ad waste with qualitative insights

Cutting ad waste with qualitative insights

From the course: Market Research: Qualitative

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Cutting ad waste with qualitative insights

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- I have a fitness client who came to me with a challenge. They were spending tens of thousands each month in paid ads for a young audience of fitness buffs, but they weren't seeing the conversions they had hoped for. With 40% of customers in the U.S. today in Generation Z, and these customers influencing 655 billion a year in purchases, they knew that the market was there. They knew intuitively that if they could tap into this audience, they'd have it made. If you're running paid ads, if you want to get the most bang for your buck, it is so critical that your messaging is on point. Especially if you're running paid ads to a young audience, it's just a fact that it is exponentially harder to catch the attention of someone in this demographic. There are only two ways to make sure your messaging, your images, your keywords are fully optimized. You can use trial and error, which takes a long time, and you'll waste tens of thousands…

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