From the course: Introduction to Social Media Strategy
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Deciding when to advertise
From the course: Introduction to Social Media Strategy
Deciding when to advertise
- Social media platforms are great for businesses to get their message out and to connect with customers, but it's increasingly difficult for businesses to be heard with free social media alone. There will come a point where paying for advertising in social media is the best way to grow your business. In this video, I'll help you decide when you're at that point. There are two important considerations that should factor into your decision to start spending money on advertising. The first one is reach. Ask yourself, how many people am I reaching with my social media activity and how fast is my reach growing. It's important to understand the limitations of organic or free social media activity. Your posts can only reach the people who like or follow you and their friends. On top of that, not everything you post will end up in the feed of your followers. Most social media platforms use algorithms that prioritize posts from…
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