From the course: Leading a Marketing Team
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Define marketing objectives
- Now that you're in charge of a marketing team, people are going to look for direction about your marketing strategy. That includes your boss, your peers and of course your team. So here's a tip. Whatever strategy you settle on, be sure not to position it as your strategy. You'll be much better off if you get alignment with the people around you. Let's look at the key factors you have to consider. First, you have to be perfectly clear on what is your overall goal. Work with your finance partner to understand the financial objective that you and your team are accountable for. Now, that goal should be tied directly to the company's financial plan. Make sure that goal meets the SMART criteria. Your goal should be specific, measurable, actionable, realistic and time-bound. Otherwise, it'll be hard to pin down what you need to do to achieve that goal. Now, you may be stepping into your new role where the goals have been…
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