From the course: Introduction to Content Marketing
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Defining a content process
From the course: Introduction to Content Marketing
Defining a content process
- The savvy business thinker William Edwards Deming once said, if you can't describe what you are doing as a process, you don't know what you are doing. A process will organize your content marketing activities and help you clearly explain them to your coworkers. To help you define your process, I'm going to walk through four common phases in a content marketing process. The first phase is planning. This is where you make specific content plans based on your content marketing strategy. I recommend you start with making broad plans every year and making detailed plans monthly or weekly. From there, you can adjust to a cadence that is right for you. For example, Cleveland Clinic does detailed content planning every day. This cadence fits their content marketing strategy to be useful, relevant and helpful every day. This helps them deliver several content assets across their channels. The second phase is producing the…
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