From the course: Email and Newsletter Marketing Foundations
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Defining key elements of email marketing
From the course: Email and Newsletter Marketing Foundations
Defining key elements of email marketing
- When beginning email marketing understanding the individual elements of what makes up an email strategy is really important. Let's go over these key elements. The first element to know and to understand is your target. This is the person that you wish to directly market to with your email campaign. In order for this person to begin receiving your emails they will need to become a subscriber. And a subscriber is just that. It is someone who has opted in to receive your email communications. This can be through a web form on your website, manually from a trade show signup list, or perhaps they've bought a product from you in the past. All of these subscribers form what's known as your list. Your list will be stored and kept in your email marketing service. Let me show you how this looks in MailChimp. Another key element with email marketing is segmentation. This simply means that you're able to categorize different subscribers into different lists, groups, or subgroups. For example…
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