From the course: Introduction to Content Marketing
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Defining a unique brand viewpoint
From the course: Introduction to Content Marketing
Defining a unique brand viewpoint
- The world wide web contains at least 5.56 billion pages. That's a lot of content and you face a real risk of your content getting lost in that mix. The real question is how will you make your content stand out? How will you make it attract the audience you want? By far, the most impactful thing you can do is give your content a distinct point of view. So I'm going to walk you through defining a unique brand viewpoint that will help you turn your content from blah to brilliant. The first consideration is your brand values. If you're not sure what your brand values are, think about how you would answer this simple question. What does your brand stand for? For example, the brand REI believes that a life outdoors is a life well lived, and REI wants to attract people who also believe that. Everything REI says and does reflects that value, including their wide range of content. REI content does everything from guiding first…
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