From the course: Introduction to Content Marketing
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Defining your unique right to win
From the course: Introduction to Content Marketing
Defining your unique right to win
- Why should you win? It's an odd question, but top performers in sports and business consider it regularly. This helps give them an edge. If you're convinced you have the right to win, you're more likely to win. So to help you define your unique right to win on content marketing, I'm sharing three useful angles to consider. The first angle is subject matter expertise. This means your company knows more about certain topic areas than anyone else. Your company might know more because of how long your company has worked in the topics, or because of your notable success, or because your employees are leading experts. For example, Mayo Clinic draws on its many medical experts and successes to bolster the credibility of its content marketing. The second angle is data. Explore whether your company has data that no one else has or whether your company can use data in a way no one else does. For example, Shopify is an…
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