From the course: Offline Marketing Foundations

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Designing great print advertisements

Designing great print advertisements

From the course: Offline Marketing Foundations

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Designing great print advertisements

- Before we jump into the different types of print advertisements, it's important to step back and talk about design. It's a crucial if not the most important aspect of print advertising. In fact, design is more important in print media than in any other channel. Your message has to leap off the page and make an impression on an audience and design is the way to do it. As marketers, we often want to make sure the prospective customer knows everything about our product or service. In an ideal world, we would have their undivided attention and we could walk them through each aspect of our value proposition, but the truth is we don't have that luxury. You cannot succeed by saturating the creative with every detail. As you evaluate what to say and how to say it, consider these two must haves. First, every communication has to advance your brand image. You've got to make sure it's moving you forward, not backward.…

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